(See my biography page for more information).


Publications:
Computer-enabled Marketing Education: The Implementation of the Markstrat Simulation Exercise

The paper identifies the main problems related with the process of organising a Markstrat simulation exercise, formulating a series of propositions which summarise the critical aspects of this activity.

Article: Print

$US10.00

Article: Electronic

$US5.00
Teaching Marketing Strategy through Case Studies: Empirical Observations

Considering the specific case of strategic marketing courses, this paper attempts to define the best pedagogical methodology for using case studies.

Article: Print

$US10.00

Article: Electronic

$US5.00
Sustainable Development: Alternative Market Models for Practical Implementation

This study attempts to indentify and discuss alternative market models that can be used to realize the transition towards a sustainable socio-economic system.

Article: Print

$US10.00

Published online: April 10, 2014

$US5.00